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Founded in 1978, Parents' Choice is the nation's oldest nonprofit consumer guide to quality children's books, toys, music and more. The Parents' Choice Award seals are recognized throughout the country as the premier mark of achievement in the children's media industry. The Parents' Choice FunStuff Award identifies value priced age-appropriate products such as kits for making a keepsake for Grandma, party games, or birthday party gifts that won't break the bank - nonviolent products that may not be "educational" but are well produced and fun.