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Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by many people, including moms, music educators and early education professionals. Only one product per category can win a Toy of the Year award, Book of the Year Award or Game of the Year Award. The remaining finalists receive a prestigious Preferred Choice award. The Seal of Excellence is another prestigious award that is given to those products that are not finalists but do exceed expectations based on the criteria for nurturing creativity and education in children.

Founded in 1978, Parents' Choice is the nation's oldest nonprofit consumer guide to quality children's books, toys, music and more. The Parents' Choice Award seals are recognized throughout the country as the premier mark of achievement in the children's media industry. The Parents' Choice Gold Awards are given to those products that are judged as the highest quality and most appealing in their genre. Criteria for judgments include the highest production standards, universal human values and a unique, individual quality that pushes the product a notch above others.

Founded in 1978, Parents' Choice is the nation's oldest nonprofit consumer guide to quality children's books, toys, music and more. The Parents' Choice Award seals are recognized throughout the country as the premier mark of achievement in the children's media industry. The Parents' Choice Silver Honors are given to excellent products that are designed to entertain and help children develop universally ethical attitudes, and rigorous standards and skills.

Toy of the Year Awards are bestowed by those in the toy industry to toys in 12 product categories plus an overall "Toy of the Year" designation recognizing North America's top choice for the single best product to deliver fun and excitement to young consumers.