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About MindWare

Our Roots
Base in the heart of Minnesota, MindWare has been a trusted resource for safe, high-quality educational toys for over 30 years

Founded in 1990, the company began as a small retail store in Minnesota, evolving into an award-winning creator of fun and innovative educational toys and games.


For over 30 years, we've partnered with toy and game inventors around the world and scoured the globe for the most engaging assortment of building sets, toddler toys, board games, science kits, crafts, puzzles, pretend play, STEM, and more.

Safety Tested by Experts, Approved by Kids

Each product undergoes rigorous testing to ensure both fun and safety. At MindWare, quality and details matter. Shop knowing these items are loved by kids, parents and teachers alike.


Our top-notch brainy toys have been honored with over 300 awards and recognitions. When you give a gift from MindWare, you know they'll play with it again and again.


Featured on: the TODAY show, Good Housekeeping, The New York Times, Washington Post, Forbes, WCCO4 TV, MSN.com, Toy Guide, Real Simple, Child Genius, Parent's Magazine, Minnesota Parent, Working Mother Magazine, Creative Child Magazine, and more.

Mom's Choice Award
Oppenheim Toy Portfolio Best Toy Award
Parent's Choice Gold Award
Creative Child Magazine Preferred Choice Award
National Parenting Product Awards Winner
Parent's Choice Gold Award
PAL Award
We Believe in Giving Back

Every child deserves a chance to play and learn and that's why we are proud to partner with Toys for Tots, a renowned non-profit organization dedicated to providing joy to children in need during the holidays.


We also support a variety of other causes throughout the year by donating to hospitals, educational programs and organizations that share our passion for lifting spirits and creating brighter futures for children and families.

 
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